It was sponsored by the Beijing Branch of China Council for the Promotion of International Trade (CCPIT) since 1999, and the unique franchise exhibition is supported by China Chain-Store & Franchise Association (CCFA). The exhibition scope covers catering, retail, life services and chain suppliers of upstream and downstream industries.

History of exhibition: Founded in 1999, undergoing for 23 consecutive years.

National tour exhibition: since 2004, the national tour exhibition model has begun. There have been 59 exhibitions in 12 cities. Since 2018, it has been held in such 5 cities as Beijing, Shanghai, Guangzhou, Wuhan and Nanjing.

Full channels: China franchise exhibition and alliance join platform have formed full channel coverage online and offline, providing brand owners and entrepreneurs with demand linkage anytime, anywhere.
Authoritative support: the exhibition is uniquely supported by the China Chain Management Association, the national industry organization in the domestic chain field.

Whole industry: the scope of enterprise’s exhibition includes catering, retail, service industries and service providers, industry organizations, etc. which is an industry-wide exhibition.